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Start Here The Trust Audit 25-criteria audit built for coaches £17 — delivered in 60 seconds Friction Audit Lite Mark personally reviews your website £97 — delivered in 36 hours
Video Production The Friction Fix 3 videos in one morning £750 Friction Partner Retainer Ongoing monthly video production £1,500/month · Coming soon See all coach and consultant pricing → -
Start Here The Friction Snapshot 25-criteria automated website audit £17 — delivered in 60 seconds Friction Audit Lite Mark personally reviews your website £97 — delivered in 36 hours
Video Production Quick-Start Sprint 1 shoot day — up to 5 Selling 7 videos £2,500 · Coming soon Selling 7 Accelerator 2 shoot days — up to 10 videos + workshop £5,000 · Coming soon Friction Partner Retainer Ongoing monthly Selling 7 production £1,500/month · Coming soon See all B2B pricing → - Pricing
Your Buyers Have Questions.
Your Videos Should Be Answering Them.
Most B2B companies make videos that look great and do absolutely nothing. We build videos that remove friction, build trust, and shorten your sales cycle — using the proven Selling 7 framework.
No sales call · No subscription · Honest findings in 60 seconds.
What happens when every video
has a clear job to do.
Shorten Your Sales Cycle
Your buyers have questions slowing deals down. What if a video answered them before the first call — honestly, clearly, and compellingly? Stop educating on repeat and start closing faster.
Build Trust Before the First Conversation
People buy from businesses they trust. When your prospects can see your team, hear your honesty, and understand your process on camera — trust is built before you even shake hands.
Turn Your Website Into Your Best Salesperson
Your website should be doing the heavy lifting 24/7 — answering tough questions, addressing objections, and qualifying buyers while your team sleeps. The right videos make that happen.
You've invested in video before.
And nothing happened.
You hired a production company. You got something that looked great. Everyone internally loved it. You shared it on LinkedIn. And then… nothing. No leads. No pipeline impact. No one on your sales team ever used it.
Meanwhile, your prospects are sitting on your website right now — full of questions — and leaving without answers. They're Googling things like:
- How much does this kind of service cost?
- What's the difference between them and their competitors?
- What's it actually like to work with these people?
- What happens after I say yes?
And they're finding… nothing. Or worse, they're finding your competitor's answers instead.
That's the friction. That's where deals die quietly. And it's completely fixable.
The problem isn't that you need more video.
You need video with a purpose.
Built on the framework that
changed B2B sales.
Everything we produce is rooted in Marcus Sheridan's Endless Customers and The Visual Sale philosophy — the most proven approach to building buyer trust through video. The Selling 7 are the only videos your business actually needs.
The 80% Video
Answers the questions your prospects ask on every single call — before the call even happens. Your sales team stops educating and starts closing.
Cost & Pricing Video
Addresses pricing honestly and transparently. Radical honesty about money builds trust faster than any sales technique ever will.
Employee Bio Videos
Lets prospects feel like they already know you before they've spoken to you. Human connection built before the first meeting.
Product & Service Fit Video
Honestly explains who you're for — and who you're not. Pre-qualifies leads automatically and builds trust through transparency.
Claims We Make Video
Visual proof that what you say about yourself is actually true. Turns generic marketing claims into credible, undeniable evidence.
Customer Journey Video
Shows buyers exactly what happens after they say yes. Crushes the fear of the unknown — the biggest unspoken objection in B2B.
Landing Page Videos
Gives visitors context, clarity, and confidence at your highest-value pages. Turns passive browsers into active leads in 60–90 seconds.
Which ones are you missing?
Most websites have zero of these. Your Friction Snapshot shows you exactly which ones — and which would make the biggest difference first.
Remove the friction.
Close more deals.
Three steps. No mystery. No vague discovery phases that drag on for months.
Book a Friction Audit
We dig into your sales process to find exactly where deals are getting stuck and what questions aren't being answered.
We Produce Your Selling 7 Videos
We map the right videos to your biggest friction points and produce them with your real team — authentic and purposeful.
Your Team Closes More Deals
Your videos are deployed across your website, email, and sales process. Buyers arrive informed, trusting, and ready to move.
Not ready yet? Grab the free cheat sheet first →
in video
Mark Orr,
Friction Point Video
I've been working with video for over 40 years. And I've spent the last several years becoming increasingly frustrated watching businesses pour money into videos that look great and achieve absolutely nothing.
Then something clicked. In a world where anyone can generate a "professional" video from a text prompt, what becomes genuinely valuable? Being real. Being human. Being the actual person your clients will work with.
"The businesses that win are the ones brave enough to answer their buyers' hardest questions with total honesty. On camera. No scripts. Just real people being genuinely helpful."
Everything I do at Friction Point Video is built on Marcus Sheridan's Endless Customers and The Visual Sale philosophy.
Purpose-built video. Zero fluff.Your Form Pages Are Scaring People Away.
Let's Fix That.
Right now, interested buyers are landing on your form pages, staring at a wall of fields with zero context — and leaving. This free cheat sheet shows you exactly how to fix it.
- The 7 friction points killing your form conversions
- A visual blueprint of the perfect form page layout
- The 60-second video script that transforms cold forms into warm conversations
- A quick-check scorecard to grade your pages before publishing
- A 5-day action plan to rebuild your worst form page this week
No spam. No hard sell. Just practical advice you can use today.
And you know how we feel about answering them.
No dodging. No "it depends." Just honest answers.
How much does working with Friction Point Video cost?
We'd be massive hypocrites if we dodged this one. Our entry point is the Friction Snapshot at £17. From there, the Friction Audit Lite is £97, the Friction Fix is £750, Quick-Start Sprint £2,500, and the Selling 7 Accelerator £5,000. Full pricing is always published — because that's kind of our whole philosophy.
How is this different from a regular video production company?
Most production companies are focused on making things look cinematic. We're focused on making things work. Every video we produce is built on the Selling 7 framework, aligned to your sales process, and designed to remove a specific friction point. Pretty is a bonus, not the goal.
We've tried video before and it didn't do anything.
That's probably because it wasn't tied to your sales process. It was "content" without a job. That's the exact problem we solve. We don't make videos and hope they work — we build them to solve specific, measurable problems in your buyer's journey.
Our team is terrible on camera. Is that a problem?
Not even a little. We don't need polished TV presenters. We need real people who know their stuff and care about their customers. We handle the coaching, the environment, and the editing. Your team just needs to show up and be themselves.
Do we need all seven video types straight away?
No — and we'd tell you not to try. We identify where the biggest friction exists in your buyer's journey and start there. Build momentum. See results. Then expand. The Friction Snapshot tells you exactly which to prioritise first.
What's the difference between the Friction Snapshot and the Friction Audit Lite?
The Friction Snapshot (£17) is an automated audit — 25 criteria, delivered in 60 seconds. The Friction Audit Lite (£97) is Mark personally reviewing your website and recording a 15-minute Loom walkthrough. They complement each other — your £17 is credited toward the Audit Lite.
Your website is being audited every day — by your visitors.
They land on your pages, check whether you're trustworthy, look for answers, and make a decision — get in touch, or leave. The Friction Snapshot tells you what they're finding. For £17. In 60 seconds.
Audit My Website — £17No sales call · No subscription · Money-back if not useful · Or grab the free cheat sheet first →
The Form Page Video
Cheat Sheet
No spam. No hard sell. Just practical advice you can use today. Unsubscribe any time.