Your Website Is Losing People.
Let Me Show You Exactly Where.
I'll spend 20 minutes on your actual website β not a checklist, not an automated scan, me personally looking at your pages β and record a 15-minute video walking through exactly what I find, what I'd prioritise fixing, and whether video would make a difference. Delivered to your inbox within 36 hours.
You Know Something Isn't Working.
You Just Can't See What.
This is the most common thing I hear from business owners: "I know my website could be doing more β I just don't know where it's falling short."
And it makes complete sense. You've read every word of your website a hundred times. You built it, or briefed every page of it, or agonised over the headline at 11pm on a Tuesday. You're too close to it to see it the way a first-time visitor does.
So visitors arrive. They look around. Something stops them β a question that isn't answered, a moment where trust stalls, a page that asks them to commit before they're ready. And they leave. Without you ever knowing they were there.
"That's not a traffic problem. It's not a messaging problem. It's a friction problem. And it lives on the pages where people are supposed to convert."
The Friction Audit Lite fixes that. Not with an automated scan that checks boxes against generic criteria. With me β personally β looking at your actual website and telling you honestly what I see.
Traffic but no enquiries
People are finding you but not getting in touch. Something on the journey is losing them β and you need to know what before you spend another penny on driving traffic.
You've been told you need video
But nobody has told you which video, on which page, saying what. The Audit Lite tells you exactly that β specific to your business, not generic advice.
You took the Friction Snapshot
The automated report flagged some gaps. Now you want someone to look at your specific site and tell you exactly what those gaps mean and what to do about them first.
Something just doesn't feel right
You can't put your finger on it. Neither can your team. You need a fresh pair of expert eyes β someone who looks at websites like this every day and can name what's wrong in minutes.
A Personal, Honest Assessment of Your Website. In 36 Hours.
- A 15-minute video of Mark personally screen-sharing your website β not a checklist, not a bot, Mark actually looking at your pages
- A walkthrough of your key pages β homepage, About, Services, contact or booking page, and any others relevant to your sales process
- Assessment against the Selling 7 framework β which of the 7 most important video types you're missing and where they should sit
- Specific friction point identification β the exact moments in your visitor's journey where trust stalls and people are likely to leave
- A priority action list β the 3 to 5 things Mark would fix first, in order of impact, with enough context to act on immediately
- A Selling 7 video recommendation β which video type would make the biggest difference for your business right now and exactly where it goes
- Delivered to your inbox within 36 hours of ordering β yours to keep, rewatch, and share with your team or web designer
Your Β£97 is credited toward any package. If you decide to work with Friction Point Video after your audit, the Β£97 comes off whatever you book. So the audit is effectively a deposit β not just a cost.
Simple. Fast. No Call Required.
No discovery call to book. No questionnaire to fill in. No waiting weeks for a proposal. Just order, share your URL, and your audit arrives within 36 hours.
Order and share your URL
Complete your order and fill in a short form with your website URL and two quick questions about your business. Takes about 60 seconds. That's all the briefing needed.
Mark reviews your website
Within 48 hours Mark will spend time on your website β looking at it through the eyes of a first-time visitor who's considering working with you. Key pages. The full journey. The Selling 7 framework applied.
Your personalised video is recorded
Mark records a 15-minute video screen-sharing your actual website β walking through what he finds in plain English. What's working. What isn't. What he'd do first. And specifically whether video would make a difference and if so, which one.
Your audit arrives in 36 hours
A video link and a written priority action list land in your inbox. Watch it once. Watch it again with a notepad. Share it with your team or web designer. Then start with the top priority.
What This Is. And What It Isn't.
Because you've probably seen "free website review" offers before that turned out to be thinly disguised sales calls. This isn't that. Here's exactly what the Friction Audit Lite is and isn't.
β What it IS
- Mark personally spending 20 minutes on your actual website β not a bot, not a template, not a junior team member
- A 15-minute personalised video walking through exactly what he finds in plain, honest English
- Specific recommendations based on your website, your business, and your sales process
- A clear priority list so you know what to fix first β not a list of 47 things with no guidance on order
- Delivered within 36 hours with no scheduling, no back-and-forth, no waiting
- Genuinely useful regardless of whether you ever work with Friction Point Video
β What it ISN'T
- A free discovery call where the "audit" is finding reasons to pitch you a package
- An automated scan with generic recommendations you could have Googled yourself
- A technical SEO audit β this is about trust, conversion, and human connection, not meta tags
- A full Selling 7 strategy session β that's a deeper engagement. This is the focused, fast first step.
- A commitment to work together β your audit is yours regardless of what you decide next
- Available before your website is live β come back when you have pages to look at
| Option | What you get | Time to receive | Cost |
|---|---|---|---|
| Digital agency website audit | SEO focused, generic recommendations, long report | 2 to 4 weeks | Β£500 to Β£2,000+ |
| Marketing consultant session | Strategic advice β you still have to identify the specific issues | When they're available | Β£150 to Β£500/hr |
| "Free" discovery call | 10 minutes on your site, 50 minutes pitching services | Whenever suits them | Β£0 + your time + a sales pitch |
| Friction Audit Lite | Mark personally reviews your site β specific, honest, conversion-focused, Selling 7 applied | 36 hours | Β£97 β credited toward any package |
Who Gets the Most From a Friction Audit Lite.
B2B Business Owners
You have a website, you're getting some traffic, but enquiries aren't matching the effort you're putting in. You want to know specifically what's wrong before investing in anything else.
Coaches and Consultants
Your clients are buying you as much as your service β and your website needs to convey who you actually are. You want to know which pages are failing that job and exactly how to fix them.
Friction Snapshot Buyers
Your automated report flagged gaps and gave you the framework. Now you want Mark personally looking at your specific site to tell you what those findings mean and what to action first.
"I've been told I need video"
Multiple people have said you probably need video on your website. But nobody has told you which video, on which page, doing what job. The Audit Lite answers all three questions.
Post-Redesign Businesses
You've just had your website redesigned and it looks great β but conversions haven't improved. You need an honest second opinion on whether the new design is doing the right job.
Anyone Who Wants Clarity
You don't need a lengthy agency engagement to find out what's wrong with your website. You need one honest expert to look at it and tell you β specifically, quickly, and without a sales agenda.
Probably not right for you if:
Your website isn't live yet β come back when it is. There's nothing to review.
You want a full technical SEO crawl or page speed report β that's a different kind of specialist.
You want someone to tell you everything's great β if it is, you'll hear it, but if it isn't, you'll hear that too.
You're not in a position to act on recommendations β there's no point in an audit you won't use.
Mark Orr
Founder, Friction Point Video40 Years of Video. All of It Applied to Your Website.
I've been working with video for over 40 years. And I've spent the last several years becoming increasingly frustrated watching businesses pour money into videos that look great and achieve absolutely nothing.
The Friction Audit Lite isn't something I created to fill a gap in my service offering. It's something I do naturally β whenever I look at a business website, I can't stop noticing where the friction points are and what I'd do about them. I thought it was about time I packaged that up properly.
Everything I do is built on Marcus Sheridan's Endless Customers and The Visual Sale philosophy β the idea that the businesses that win are the ones brave enough to answer their buyers' hardest questions honestly. On camera. Without scripts. Just real people being genuinely helpful.
Your audit is recorded by me personally. Not a junior team member. Not an AI tool. Me, screen-sharing your website, telling you honestly what I see.
Purpose-built video. Zero fluff.Probably Wondering...
How is this different from a free review I could get from an agency?
Most free reviews are sales calls in disguise. Mark spends 10 minutes on your site and uses it to pitch services. The Friction Audit Lite is paid precisely because that means there's zero incentive to exaggerate problems. You're paying for honesty β that's the product.
What if my website is quite simple or basic?
Even better. Simple websites often have the clearest, most fixable friction points and the most obvious path forward. Some of the most useful audits Mark has done have been on the simplest sites β because the gaps are visible and the quick wins are immediate.
What if you look at my site and everything's actually fine?
Then you'll hear that. And you'll also hear what to focus on to take it from fine to excellent. A positive audit is still useful β it tells you where to spend your energy and where not to waste it. Not every audit reveals a crisis.
Can I share the audit with my team or web designer?
Absolutely. The Loom video and priority action list are yours β share them with whoever is helping you improve your website. The action list is specifically designed to be handed to a developer or designer with enough context to implement without needing a briefing call.
Will you recommend things I can't do myself?
Mark will always flag which recommendations are quick DIY wins and which genuinely need professional help. The honest answer on each point β not a list of things that conveniently require hiring Friction Point Video. Some quick wins cost nothing and can be done today.
What if I'm not happy with the audit?
Reply to the email it arrives in and say so. Mark will either redo it or refund you. Keeping Β£97 from someone who didn't find value isn't something he's interested in β and frankly it would be embarrassing for a business whose entire purpose is removing friction.
What happens after I receive the audit?
You implement the recommendations β yourself or with your team. If video is part of the picture and you'd like to explore working together, your Β£97 is credited toward any package. There's no follow-up sales call unless you initiate it. No pressure. Ever.
I already bought the Friction Snapshot β do I still need this?
The Snapshot is an automated audit that checks criteria against your website objectively. The Audit Lite is Mark personally looking at your site through the lens of your specific business β interpreting what the findings mean for you and telling you exactly what to prioritise. They complement each other rather than duplicate.
Your Website Is Losing People.
Find Out Where. In 36 Hours.
A personal, honest, specific assessment of your website from someone who does this every day. No fluff. No sales agenda. Just the truth about what's working, what isn't, and what to fix first.
Delivered within 36 hours Β· Β£97 credited toward any package Β· Money-back if not useful
