Your Website Is Losing Leads.
Find Out Exactly Why — In 60 Seconds. For £17.
Enter your URL and answer 5 quick questions. Our automated audit checks your website against 25 criteria from Marcus Sheridan's Selling 7 framework and delivers a comprehensive report straight to your inbox. In about the time it takes to make a brew.
No sales call. No waiting. No human required. Just honest, automated analysis and a clear plan for what to fix first.
🔒 Secure payment · Delivered in ~60 seconds · Money-back if not useful
Your website looks fine.
So why isn't it converting?
You've put time and effort into it. The copy is decent. The design is clean. But somehow it's not generating the enquiries it should. Traffic comes in. People browse. And then they leave — without getting in touch.
You can't see why. You're too close to it.
The problem is almost never the design. It's almost never the copy. It's almost always one of the same 25 friction points that show up on business websites again and again:
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The usual suspects
- Missing trust signals that buyers look for before committing
- Absent or purposeless video — or no video at all
- Unclear or hidden pricing that sends people elsewhere
- Weak calls to action that don't tell buyers what happens next
- Form pages with no human element — cold, transactional, trust-free
You're almost certainly losing leads at multiple points in your visitor's journey right now. The question is where — and which ones to fix first.
The Friction Snapshot tells you exactly which ones. In 60 seconds. For £17. Without sitting through a single sales call.
A Comprehensive Audit Report.
Automatically Generated. Immediately Delivered.
Here's exactly what lands in your inbox within 60 seconds of submitting your form. Not a vague summary. Not a PDF full of advice you could have Googled. A proper strategic document.
Executive Summary
A plain-English overview of where your website is strong, where it's weak, and what the biggest opportunities are. Specific to your site — not a template.
Full 25-Criteria Scorecard
Your website checked against 25 criteria covering pricing transparency, video usage, trust signals, content strategy, sales process alignment, conversion pathways, and more. Each one scored and explained.
3 Key Scores Out of 100
Your Trust Score, Video Readiness Score, and Content Marketing Maturity Score. At a glance you'll know exactly which area needs the most attention first.
Top 3 Biggest Gaps
The three highest-impact problems on your website right now — the ones costing you the most leads. Named specifically, not generically.
Top 3 Quick Wins
The three fastest, easiest improvements you could make this week — with specific, actionable recommendations you can act on today.
Discovery Call Questions
A set of suggested questions to explore at your next strategy conversation — covering your current state, content and video situation, and sales process.
90-Day Action Plan
A structured plan covering Days 1–30 (foundations), Days 31–60 (momentum), and Days 61–90 (optimisation) — specific to your website's findings.
Recommended Tool Stack
The tools we'd suggest for video hosting, SEO, CRM, scheduling, and analytics — with costs and reasons. No guesswork required.
Content Priority Matrix
Which content to create first, in what format, mapped to the Selling 7 framework — with impact and effort ratings so you know exactly where to invest your time.
Four Steps. 60 Seconds. Done.
No discovery call to book. No waiting days for a response. No proposal that tells you very little.
Pay £17
Click the button. Complete payment. You'll be redirected to a 5-question form immediately.
Fill In 5 Quick Questions
Your URL, what you do, your website's main goal, your biggest frustration, and your email. Takes about 60 seconds.
We Audit Your Website
Our automated system checks your website against 25 criteria from the Selling 7 framework. Takes about 60 seconds.
Report In Your Inbox
A comprehensive PDF — scored, structured, and actionable. Read it with a coffee. Then read it again with a notepad.
Let's Be Clear About What the Friction Snapshot Isn't.
Because you've probably seen "automated audit" tools before that were either useless or just a sales pitch in disguise. This is neither — but it has limits worth knowing about.
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It's not a manual audit
Every Friction Snapshot is generated automatically. That's what makes it £17 rather than £97 or more. It checks criteria — it doesn't have opinions. It doesn't know your specific business context the way a human does. That's why the Friction Audit Lite exists — but we'll come to that.
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It's not a technical SEO audit
The Friction Snapshot focuses on trust, conversion, video presence, and content strategy — the human stuff that sits above the technical stuff. If you want a technical crawl, page speed analysis, or backlink audit, there are other tools for that.
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It's not a sales pitch in a PDF wrapper
The report tells you what to fix and how — whether you work with us or not. Some recommendations you can implement yourself today. Some you might need help with. We'll be straight about which is which.
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It's not the full picture
The Friction Snapshot is a comprehensive starting point — not a deep, contextual, personalised assessment. The Snapshot tells you what's there. The Audit Lite tells you what it means for your specific situation and exactly what to do about it.
Honestly — probably yes.
If you have a live website that isn't generating as many enquiries as it should, the Friction Snapshot is going to be useful. But here's the full picture.
- Have a live website that isn't generating as many enquiries as it should
- Suspect there are friction points on your site but can't identify them from the inside
- Want an objective, framework-based assessment without sitting through a sales conversation
- Are a coach, consultant, service provider, or B2B business owner who relies on your website to generate leads
- Want a clear starting point before investing in content, video, or website improvements
- Are curious about how your website measures up against the Selling 7 framework
- Don't have a live website yet. Come back when it's up.
- Want a full technical SEO crawl or page speed analysis. Different tool, different specialist.
- Expect a personalised human assessment for £17. This is automated — comprehensive and honest, but automated. The personalised version is the Friction Audit Lite at £97.
Why the Selling 7? What Is It?
Every criterion in the Friction Snapshot is drawn from Marcus Sheridan's Selling 7 and Endless Customers philosophy — the most proven approach to building buyer trust through content that exists.
The Selling 7 identifies the 7 types of video — and the broader content and transparency principles — that directly impact whether a prospect trusts your business enough to get in touch. Most websites score poorly against these criteria. Not because the businesses aren't good at what they do — but because nobody ever told them what their website should actually be doing.
The 80% Video
Answers the questions your prospects ask on every call — before the call even happens. Your sales team stops educating and starts closing.
Cost & Pricing Video
Addresses pricing honestly. Radical transparency builds trust faster than any sales technique ever will.
Employee Bio Videos
Lets prospects feel like they know you before they've spoken to you. The awkward first meeting becomes the second one.
Product & Service Fit Video
Honestly explains who your service is for — and who it isn't. Pre-qualifies leads automatically and builds trust through transparency.
Claims We Make Video
Visual proof that what you say about yourself is actually true. Turns generic marketing claims into credible, undeniable evidence.
Customer Journey Video
Shows buyers exactly what happens after they say yes. Crushes the fear of the unknown — the biggest unspoken objection in B2B.
Landing Page Videos
Gives visitors context, clarity, and confidence at your highest-value pages. Turns passive browsers into active leads in 60–90 seconds.
Which ones are you missing?
Most websites have zero. Your Friction Snapshot shows you exactly which ones — and which would make the biggest difference first.
The Friction Snapshot changes that. In 60 seconds and for £17, you'll know exactly where you stand against all 7 — and which ones to prioritise first.
Audit My Website — £17Obviously We're Just Telling You.
Because asking people to "get in touch for pricing" on a product that audits your website for missing pricing transparency would be a special kind of ironic.
One-off. No subscription. No hidden fees.
Delivered to your inbox in approximately 60 seconds.
- Executive Summary — plain English, specific to your site
- Full 25-Criteria Scorecard — every criterion scored and explained
- 3 Key Scores — Trust, Video Readiness, Content Marketing Maturity
- Top 3 Biggest Gaps — the ones costing you the most leads
- Top 3 Quick Wins — actionable improvements for this week
- Discovery Call Questions — for your next strategy conversation
- 90-Day Action Plan — foundations, momentum, optimisation
- Recommended Tool Stack — with costs and reasons
- Content Priority Matrix — mapped to the Selling 7
in video
I'm Mark Orr,
Founder of Friction Point Video.
I've spent over 40 years working with video — and the last several years becoming increasingly frustrated watching businesses lose leads from websites that look great but do nothing.
I built the Friction Snapshot because the most common thing I hear from business owners is some version of: "I know something's wrong with my website but I can't see what." The automated audit fixes that. It gives you an objective, framework-based assessment of your website in the time it takes to read this paragraph.
"It's not me personally looking at your website. That's the Friction Audit Lite. But it's the same framework, the same criteria, and the same Selling 7 philosophy that underpins everything we do at Friction Point Video."
And you know how we feel about answering them.
No dodging. No "it depends." Just honest answers.
Is this actually automated? Is a human involved?
Yes, it's genuinely automated. No human reviews your website before the report is generated. The automation checks your site against 25 criteria and produces the report instantly. I'm not involved until you choose to take a next step.
How does the automation check my website?
It visits your website, checks specific pages against the 25 criteria, and generates findings based on what it finds — or doesn't find. It's a surface-level check that identifies presence or absence of key elements rather than doing a deep technical crawl.
What if my website is quite large?
For larger sites the audit focuses on your key pages — homepage, About, Services, and contact or booking page. These are the pages that matter most for trust and conversion — and they're where the most common friction points live.
Can I share the report with my team or web designer?
Absolutely. It's your report — share it however you like. The discovery call questions section is specifically designed to spark useful conversations, with us or with anyone helping you improve your website.
What happens after I receive the report?
You'll receive a short email sequence from me over the following few weeks — sharing useful insights and deeper guidance on what the report flagged. No hard sell. No daily emails. If you want to take things further, the Friction Audit Lite is the natural next step. But no pressure and no sales call unless you initiate it.
What if my report flags things I can fix myself?
Good. Fix them. The report is designed to give you genuinely actionable recommendations — some of which you can implement today without any outside help. If the quick wins are enough for now, implement them. Come back when you're ready for more.
What if my website scores really well?
Brilliant — genuinely. That means your website is already doing a lot of the right things. The report will still tell you exactly where the remaining opportunities are, and you'll have the evidence to feel confident about your current approach.
What if I'm not happy with it?
Reply to the email it arrives in and say so. I'll either redo it or refund you. Keeping £17 from someone who didn't find value in it would be a bit embarrassing for a business whose entire purpose is removing friction.
Your website is being audited every day — by your visitors.
They land on your pages. They check whether you're trustworthy. They look for answers to their questions. And then they make a decision — get in touch, or leave. The Friction Snapshot tells you what they're finding. For £17. In 60 seconds.