Privacy Policy

1 Who We Are

The data controller responsible for your personal data is:

As a sole trader based in the United Kingdom, we are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are committed to handling your personal data responsibly and in compliance with applicable data protection law.

2 What Data We Collect

We collect the following categories of personal data, depending on how you interact with us:

When you download our free resources or take the Website Friction Score

• First name and email address
• ScoreApp scorecard responses (if you take the Website Friction Score)

When you purchase the Friction Snapshot

• Full name and email address
• Company name and website URL
• Your answers to the audit form questions (what you sell, marketing approach, video usage, biggest challenge)
• Payment information (processed by our payment provider — we do not store card details)

When you purchase other products or services

• Full name, email address, and telephone number
• Business name, website URL, and relevant business information
• Payment information (processed by our payment provider)
• Communications between us by email or other written means
• Any other information you provide in the course of working with us

When you use our interactive videos

• Video interaction data — impressions, plays, play rate, button clicks, and branch selections — collected via the Interactr platform
• Where you submit a form within an interactive video: your name and email address

When you visit our website

• Technical data collected automatically by systeme.io, including IP address, browser type, device type, pages visited, and time on site
• Cookie data as described in Section 8

3 Why We Collect Your Data and Our Legal Basis

4 How Long We Keep Your Data

5 The Friction Snapshot and OpenAI Processing

OpenAI acts as a data processor on our behalf for this purpose. OpenAI's own terms of service and privacy policy apply to the processing of data by their API. We do not sell or share your data with OpenAI for any purpose other than generating your report.

We do not store the content of your generated report beyond the email delivery. OpenAI's data retention practices for API inputs are governed by their own privacy policy, available at openai.com/privacy.

By purchasing the Friction Snapshot and submitting the audit form, you acknowledge and consent to your data being processed by OpenAI for the purpose of generating your report.

6 Third Parties We Share Data With

We use a number of third-party services to operate our business. Where these services process your personal data, we ensure that appropriate safeguards are in place. We do not sell your personal data to any third party.

All third-party providers are required to handle your data in compliance with applicable data protection law. Where data is transferred outside the UK or European Economic Area, we ensure that appropriate transfer mechanisms are in place.

7 Email Marketing

When you download a free resource, take the Website Friction Score, or purchase a product from us, your email address is added to our mailing list and you will receive a sequence of emails related to the product or resource you accessed.

We may also send you occasional emails about our products, services, and relevant content. You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link at the bottom of any email, or by emailing mark@frictionpointvideo.com.

Unsubscribing from marketing emails will not affect transactional emails related to a product or service you have purchased, such as order confirmations or delivery notifications.

8 Cookies

Our website uses cookies. Cookies are small text files placed on your device when you visit a website. They help the website function correctly and allow us to understand how visitors use the site.

Types of cookies we use:

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.

9 Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• The right to access: You can request a copy of the personal data we hold about you.
• The right to rectification: You can ask us to correct any inaccurate or incomplete data we hold about you.
• The right to erasure: You can ask us to delete your personal data in certain circumstances — for example, if we no longer need it for the purpose for which it was collected.
• The right to restrict processing: You can ask us to restrict how we use your data in certain circumstances.
• The right to data portability: Where processing is based on your consent or contract performance, you can ask us to provide your data in a portable format.
• The right to object: You can object to processing based on legitimate interests, including direct marketing.
• The right to withdraw consent: Where processing is based on consent, you can withdraw that consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at mark@frictionpointvideo.com. We will respond to your request within one month. We may need to verify your identity before processing your request.

10 Complaints

If you have a concern about how we handle your personal data, please contact us in the first instance at mark@frictionpointvideo.com. We will do our best to resolve your concern promptly.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

11 Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be published on this page with the "last updated" date at the top. We will notify active email subscribers of any material changes by email.

We encourage you to review this policy periodically to stay informed about how we protect your data.