Your Ideal Clients Are Checking Out Your Website Right Now. Here's What They're Finding.
Enter your URL and answer 5 quick questions. The Trust Audit checks your coaching website against 25 criteria and delivers a comprehensive, scored report straight to your inbox. In about the time it takes to make a coffee.
No discovery call · No waiting · No human required
Get My Trust Audit — £17Your three scores land in your inbox within 60 seconds of submitting.
You're showing up. You're doing the work.
So why isn't your website booking calls?
You're posting on LinkedIn. You're visible. You have real results and genuine expertise. But when a potential client clicks through to your website — what do they actually find?
- 😬 An About page with a headshot from 2019 and a few paragraphs that could belong to any coach in your space
- 😬 A Services page full of text that doesn't let people feel what it's actually like to work with you
- 😬 A booking page that says "Fill in the form below" — and absolutely nothing else
Your prospect was this close to booking a call. But something didn't feel right. They didn't get a sense of who you are. They couldn't tell if you were the right fit. They had a question your website didn't answer.
So they closed the tab. Went back to LinkedIn. Scrolled past your next post. And booked someone else.
That's not a traffic problem. It's not a messaging problem. It's a friction problem. And it almost always comes down to the same 25 trust signals that coaching websites get wrong, again and again. The Trust Audit tells you exactly which ones are costing you bookings — and which to fix first.
A Comprehensive Audit Report.
Automatically Generated. Immediately Delivered.
Here's exactly what lands in your inbox within 60 seconds. Not a vague summary. Not generic advice you could have Googled. A proper strategic document — specific to your coaching website.
Executive Summary
A plain-English overview of where your website is strong, where it's weak, and what the single biggest opportunity is. Specific to your site — not a template.
Full 25-Criteria Scorecard
Your website checked against 25 criteria covering trust signals, video presence, booking friction, social proof, personality in copy, content clarity, and client journey alignment. Each one scored and explained.
3 Key Scores Out of 100
Your Trust & Credibility Score, Video Presence Score, and Booking Readiness Score — so you know at a glance which area needs the most attention first.
Top 3 Biggest Friction Points
The three highest-impact problems on your website right now — the ones costing you the most bookings. Named specifically, not generically.
Top 3 Quick Wins
The three fastest, easiest improvements you could make this week — specific enough to act on today, without a developer or a budget.
The "Why They're Not Booking" Breakdown
A plain-English explanation of the specific moment in your visitor's journey where trust breaks down — and exactly what's causing it on your website.
Booking Page Friction Assessment
A focused deep-dive into your booking or enquiry page — scored against 8 criteria that determine whether a visitor becomes a lead or closes the tab.
Video Gap Analysis
Which of the 3 most important trust-building videos for coaches and consultants you're missing — and what each one would do for your booking rate.
90-Day Action Plan
Days 1–30 (foundations), Days 31–60 (momentum), Days 61–90 (optimisation). A structured plan specific to your website's findings — not a generic template.
Suggested Next Conversation
Questions worth exploring if you decide to go deeper — whether that's with us or with anyone helping you improve your website and booking rate.
That's not a surface-level scan. That's a strategic document.
Automatically generated. Delivered in 60 seconds. For £17.
Four Steps. 60 Seconds. Done.
No discovery call to book. No waiting days for a response. No proposal that tells you very little.
Pay £17
Click the button. Complete payment securely. You'll be redirected to a 5-question form immediately — no waiting, no email confirmation required first.
Fill In 5 Quick Questions
Your URL, what kind of coaching or consulting you do, your website's main goal, your biggest frustration with it, and your email address. Takes about 60 seconds.
We Audit Your Website
Our automated system visits your website, checks your key pages against 25 criteria built specifically for coaching and consulting businesses, and generates your report. Takes about 60 seconds.
Report In Your Inbox
A comprehensive, beautifully formatted report — scored, structured, and genuinely actionable. Read it with a coffee. Keep it. Share it with whoever helps you with your website.
The 3 Videos Every Coaching Website Needs.
Most Have Zero.
The Trust Audit checks your website against the 3 videos that do more for a coaching business than any other content you'll ever create. Here's what they are — and what happens when they're missing.
The "Why I Do This" Video
The video that makes a stranger feel like they already know you before they've ever spoken to you. Most coaches have a headshot from 2019 and three paragraphs of copy. This video replaces all of that. It's a real conversation about why you started, who you love working with, and what drives you — and it sits on your About page.
The "Is This Right For You?" Video
The video that pre-qualifies your leads so you stop wasting discovery calls on people who were never going to buy. It covers who you work with, who you don't, what the process looks like, and what people should expect. Honest. Direct. Specific to you.
The "Welcome to the Conversation" Video
The 30–60 second video that turns your booking page from a cold transaction into a warm handshake. You welcome them, explain what happens after they hit submit, and reassure them this isn't a hard sell. Simple. Human. The highest-ROI 60 seconds of video you'll ever record.
The Trust Audit tells you which of these you have, which are missing,
and what each gap is likely costing you in missed bookings.
Let's Be Clear About What the Trust Audit Isn't.
Because you've probably seen "automated audit" tools before that were either useless or just a sales pitch in disguise. This is neither — but it has limits worth knowing about.
🤖 It's not a manual audit
Every Trust Audit is generated automatically. That's what makes it £17 rather than £170. It checks criteria — it doesn't have opinions about your specific business context the way a human does. That's what the Friction Fix is for.
🔧 It's not a technical SEO audit
The Trust Audit focuses on trust, video presence, booking page friction, and content clarity — the human stuff that determines whether someone books a call. Not page speed, not backlinks, not keyword rankings.
📣 It's not a sales pitch in a report wrapper
The report tells you what to fix and how — whether you ever work with us or not. Some of it you can implement today by yourself. We'll be specific about which is which.
🗺️ It's not the full picture
The Trust Audit tells you what's there. The Friction Fix tells you what to do about it — and then does it with you, in a half-morning shoot at your location. Three videos. One morning. Friction gone.
Honestly — probably yes.
If you have a live website that isn't generating as many bookings as it should, the Trust Audit is going to be useful. Here's the full picture.
✅ This IS for you if…
❌ This is NOT for you if…
I'm Mark Orr, Founder of Friction Point Video.
I've spent over 40 years working with video — and the last several years becoming increasingly frustrated watching talented coaches and consultants lose clients from websites that look professional but do nothing to build trust.
I built the Trust Audit because the most common thing I hear from coaches is some version of: "I know people are visiting my website but I have no idea why they're not booking."
Obviously We're Just Telling You.
Because asking coaches to "get in touch for pricing" on a product that audits your website for missing pricing transparency would be a special kind of ironic.
Delivered to your inbox in approximately 60 seconds.
Get My Trust Audit — £17🔒 Secure payment via Stripe · Money-back if not useful
Your £17 is credited toward the Friction Fix if you decide to take the next step.
And You Know How We Feel About Answering Them.
No dodging. No "it depends." Just honest answers.
Your ideal clients are on your website right now.
Here's what they're finding.
They land on your About page, wondering who you are.
They read your Services page, wondering if you're the right fit.
They hover over your booking button, wondering if they can trust you.
The Trust Audit tells you what they're finding. For £17. In 60 seconds.
Get My Trust Audit — £17Your £17 is credited toward the Friction Fix if you decide to take the next step.