Your Videos Are Passive.
Let's Change That.
Most business videos end and nothing happens. The viewer watched. They were interested. And then the moment passed. Interactive video puts a button, a question, or a booking link right inside the video β at the exact moment they're most engaged.
Don't Just Read About It.
Experience It.
The video below is interactive. Watch what happens when video stops being passive and starts doing something.
[Insert your Interactr interactive demo video embed code here]
The demo video script is provided in this build guide
Notice the buttons appearing inside the video? That's interactive video. Every click is tracked. Every choice is recorded.
Your Video Ends.
And Nothing Happens.
You invested in video. It looks great. People are watching it. But when it ends, they just sit there. No click. No enquiry. No next step. Just a finished video and a missed opportunity.
This is what passive video looks like for most businesses:
- Someone watches your About video and then has to hunt for a contact button
- A prospect watches your explainer video and loses momentum scrolling for the next step
- Your sales team sends a video link and has no idea whether it was even watched
- You have no data on which parts of your videos people actually engage with
- The moment of maximum engagement passes without a mechanism to capture it
"The problem isn't the video. The video is doing its job. The problem is there's nothing there to catch the person at the exact moment they're ready to act."
Now Your Video
Does Something.
Interactive video puts the next step inside the video itself. Not after it. Not somewhere else on the page. Right there, at the exact moment the viewer is most engaged.
Here's what changes when your videos become interactive:
- A "Book a Call" button appears inside your About video at the moment trust peaks
- Your explainer branches β viewers choose what they want to know more about
- Your sales team's outreach video captures the lead directly, no separate form needed
- You see exactly who watched, how far they got, and what they clicked
- Every video becomes a data source β telling you what your audience actually cares about
"Interactive video doesn't replace what makes your video great. It just makes sure the viewer has somewhere to go when it's working."
What You Get.
The Interactive Video Setup includes everything needed to take up to 3 of your existing videos and make them genuinely interactive β from discovery call to deployment.
Pre-Call Application
A short 2-minute application form to make sure we're the right fit before booking. No wasted calls for either of us.
Discovery Call
A focused 30-minute call where we review your existing videos, understand your goals, and decide which interactive elements will make the biggest difference.
3 Videos Made Interactive
Up to 3 of your existing videos set up with any combination of interactive elements. No limit on which types β we use whatever works best for each video.
Your Branded Portal
Your own white-labelled login where you can view your videos, access embed codes, and see your analytics dashboard β available 24/7, from any device.
Analytics Dashboard
Real-time data on impressions, plays, play rate, and interactions for every video. See exactly who's engaging and what they're clicking on β at any time.
Deployment Guide
A clear guide for each video β where to embed it, how to share it, and how to use the analytics data in your sales process.
Any Combination of Interactive Elements
Every video is different. We use whichever interactive elements make the most sense for what you're trying to achieve β there's no restriction on which types you can use.
30-Day Check-In Call
A follow-up call 30 days after your videos go live to review the analytics, see what the data is telling us, and make any recommendations for improving performance.
What It Costs.
The setup cost is the same regardless of which interactive elements you use β or whether we film your videos as part of a Friction Point Video production package.
Interactive Setup Only
- Pre-call application form
- 30-minute discovery call
- 3 existing videos made interactive
- Any combination of interaction types
- Branded client portal and analytics
- Deployment guide for each video
- 30-day check-in call
Production + Interactive Setup
- Everything in the Setup package
- Friction Fix (3 videos) β add Β£750
- Quick-Start Sprint (5 videos) β add Β£2,500
- Selling 7 Accelerator (10 videos) β add Β£5,000
- Interactive elements built in from the start
- Strategy aligned to both production and interactivity
- Filmed and interactive β ready to deploy
The Β£497 setup fee is the same regardless of production route.
Whether we film your videos as part of a Friction Point Video package or
you bring existing footage, the interactive setup costs the same. The
only difference is what you bring to the discovery call.
And yes β we publish this price here rather than making you "request a quote."
Because that would be creating exactly the kind of friction we exist to remove.
Who This Is For.
β This IS for you if:
- You have video on your website or in your sales process that you want to know more about β who watches, when they stop, what they click
- You want viewers to be able to take action inside your video rather than hunting for a button elsewhere
- You're a Friction Point Video client who wants to make your existing videos work even harder
- You run a sales or marketing function and want data on how your video content is performing
- You want to capture leads directly from video without sending people to a separate form
- You want an honest conversation about whether this is the right next step before committing
β Probably not β if you:
- Don't have any video yet and have no immediate plans to create any β get the videos first, then make them interactive
- Only host video on YouTube or social platforms with no plans to embed on your website β interactive elements require embedding
- Are looking for full video production only β the Interactive Setup is the layer on top of production, not instead of it
- Want to make animated or screen-recorded software demos interactive β we focus on real human video content
"I don't really know how I'd use interactive video in my business."
That's exactly what the discovery call is for. You don't need to arrive with a plan β you just need to have video we can work with. We'll look at what you've got, understand what you're trying to achieve, and tell you honestly which interactive elements would make the biggest difference. If we don't think it's worth the Β£497 for your situation, we'll tell you that on the call β before you spend anything.
"Is Β£497 worth it? What will I actually get from it?"
That depends on how you use it. If you set up a booking button on your About page video and one additional client books a call as a direct result, it's paid for itself many times over. The setup isn't the cost β the missed opportunities from passive video are the cost. The Β£497 is what it takes to stop missing them. That said, we'd never tell you it's worth it without understanding your specific situation first β which is why we have the discovery call.
"Is this technically complicated to set up on my website?"
No. We handle all the technical setup. When your interactive videos are ready, we give you an embed code β a small piece of code you paste into your website exactly where you want the video to appear. It works on virtually every website platform including WordPress, Squarespace, Wix, Webflow, and systeme.io. You don't need a developer. You don't need technical knowledge. You just need to be able to edit a page on your website.
"What happens to my videos if I don't take the monthly hosting?"
The interactive elements are hosted on our platform β without the monthly hosting, they won't work. However, your original video files are always yours. If you don't want to continue with hosting, we'll give you your original files back if you don't already have them, and your videos will still exist as standard passive videos. The interactive layer is an addition, not a replacement β you never lose your underlying video content.
"Do I need to be a Friction Point Video client to use this?"
Not at all. If you already have quality video content β from any source β we can make it interactive. The only requirement is that the video is good enough to do its job. We'll give you an honest assessment on the discovery call. If we don't think the existing video quality will serve you well, we'll tell you β and we can discuss whether production should come first.
Mark Orr
Founder, Friction Point VideoI've Been Working With Video for Over 40 Years. Interactive Video Is the Most Exciting Thing I've Seen.
I've spent four decades watching video evolve. And the one thing that's always frustrated me is how passive it is. Someone watches. Something happens β connection, emotion, understanding. And then the video ends and that moment just... disappears.
Interactive video fixes that. It catches people at the moment of maximum engagement and gives them somewhere to go. And it tells you β specifically, measurably, in real time β what's working and what isn't.
Combined with Marcus Sheridan's Selling 7 framework β the philosophy that underpins everything we do at Friction Point Video β interactive video isn't just a feature. It's the most complete version of what purpose-built video can be.
Purpose-built video. Zero fluff.
Your Videos Are Good.
Let's Make Them Do More.
Start with a 2-minute application. If it looks like a good fit, we'll have a 30-minute call and show you exactly what's possible for your specific videos. If it's not the right time, we'll tell you that honestly.
Apply
2-minute form. No commitment.
Discovery Call
30 minutes. Honest assessment.
Setup Begins
If it's the right fit. Your call.
Takes 2 minutes Β· No commitment Β· We'll confirm it's the right fit before anything else
