Know Exactly What's Happening
Inside Your Videos.
Your interactive videos — hosted on our platform, accessible in your own branded portal, with real-time analytics showing you exactly who's watching and what they're doing.
Stop Guessing Whether
Your Videos Are Working.
Most businesses have no idea whether their videos are actually doing anything. The hosting analytics changes that — giving you specific, real-time data on exactly how people are engaging with every video you've made interactive.
Impressions
How many times your video appeared on a page — telling you whether your placement and thumbnail are actually getting seen.
Plays
How many people actually chose to hit play — showing you whether your video is compelling enough to watch once people see it.
Play Rate
The percentage of viewers who played the video. This single number tells you whether your placement, thumbnail, and headline are doing their job.
Interactions
How many people clicked a button, chose a branch, or took action inside the video. This is where passive ends and active begins.
What this data actually tells you:
- If play rate is low — your thumbnail or page placement isn't working. Fix the framing, not the video.
- If plays are high but interactions are low — people are watching but not acting. The CTA inside the video needs to be stronger or better timed.
- If a sales prospect interacted with your pricing branch — they're thinking about cost before you've even spoken. Now you know what to lead with on the call.
- If interactions spike on a specific video — that's your highest-performing content. Create more like it.
- If a video has high impressions but low plays — nobody's clicking play. The problem is the thumbnail, not the video content.
What's Included Every Month.
No minimum term. No tiered features. Everything included for every hosting client — every month.
Video Hosting
Your interactive videos hosted on our agency platform — reliably, securely, and without affecting your website's loading speed. Up to 3 interactive videos included in the monthly fee.
Your Branded Portal
Your own white-labelled login to view your hosted videos, access embed codes, and check your analytics dashboard — whenever you want, from any device. No waiting for a report from us.
Real-Time Analytics Dashboard
Log in and see your impressions, plays, play rate, and interactions for every video — live, in real time. See which videos are performing and which need attention.
Monthly Performance Report
Once a month, Mark reviews your analytics and sends a plain-English report covering what's working, what could be better, and one specific recommendation for the following month.
Embed Codes and Share Links
For each video, you get an embed code for your website and a dedicated share link for email, social media, and sales outreach — complete with a branded thumbnail image for maximum click-through.
Priority Technical Support
If anything goes wrong with your interactive elements — a button stops working, an embed breaks — we fix it. Priority response for all hosting clients.
What the Monthly Report Covers
Every month you'll receive a report from Mark personally — not an automated email, not a PDF export from a dashboard. A real human assessment of how your videos are performing and what to do about it.
Top performer this month
Which video had the highest interaction rate and why
What the data is telling us
Plain-English interpretation of your impressions, plays, and interactions
One thing to focus on
A single specific, actionable recommendation for the following month
What's coming up
A reminder of any scheduled work and suggestions for what to prioritise next
Honest About Cancellation
No minimum term. To cancel, give 30 days' written notice before your next billing date. When you cancel, your interactive video elements are removed from our platform and your videos revert to standard passive videos. Your original video files are always yours — if you don't already have them, we'll provide them. No one is ever held hostage. But the interactive layer does require active hosting to work, so it's worth considering the monthly hosting as part of your ongoing video strategy rather than a one-off.
Built for Anyone Who Wants to Know What's Happening in Their Videos.
B2B Businesses With a Sales Process
If you're using video in proposals, emails, or on landing pages — the interaction data tells your sales team exactly what prospects are engaging with before a call.
Coaches and Consultants
Know how many people are watching your bio video, clicking your booking button, and engaging with your services content. Turn passive website visitors into measurable data.
Marketing Teams
Prove the ROI of video content with actual engagement data. Know which videos are driving action and which need refreshing. Make data-led decisions about your video investment.
Friction Point Video Clients
Already have videos we've produced? Hosting is the natural next step — keeping your interactive elements live and giving you the data to prove they're working.
Businesses New to Video Analytics
You've never had this data before — not because it wasn't valuable, but because you didn't have interactive video. The monthly report makes it accessible regardless of your technical background.
Any Business That Wants More From Video
If you have quality video content and you want to understand and improve its performance, hosting gives you the platform, the data, and the monthly expertise to do exactly that.
"Is £97 a month worth it?"
That depends on what you do with the data. If the monthly report identifies that your booking page video has a low interaction rate — and you fix the CTA inside the video — and as a result one additional client books a call — you've more than covered the cost for the year. The analytics is only as valuable as the decisions you make with it. The monthly report is specifically designed to make those decisions obvious rather than leaving you to figure it out yourself.
"I'm not that technical. Can I actually use this?"
Absolutely. Your portal is built for business owners, not developers. You log in, you see your videos, you see your analytics. The dashboard shows impressions, plays, play rate, and interactions in a clear, visual format. And the monthly report from Mark translates all of that into plain English with specific recommendations — so you never have to interpret the data yourself if you don't want to.
"What if I only want hosting without the monthly report?"
The monthly report is included because we believe it's what makes the hosting genuinely valuable rather than just a technical necessity. You can access your analytics yourself any time through your portal — the report is an additional layer of expert interpretation. There isn't currently a hosting-only option at a lower price, because the report is what turns data into decisions.
"Do I need to have had the Interactive Video Setup to access hosting?"
Yes — the hosting is specifically for interactive videos hosted on our platform. If you haven't done the setup yet, that's the starting point. The setup (£497) includes getting your videos set up with interactive elements and your portal created. Hosting (£97/month) keeps it all running and gives you the ongoing data and reporting.
Your Videos Are Running.
Find Out How They're Doing.
Real-time analytics. Your own branded portal. A monthly report from Mark that tells you exactly what to do with the data. For £97 a month.
Requires Interactive Video Setup (£497) if not already completed. Takes 2 minutes to apply. No commitment before the call.
© FRICTION POINT VIDEO | TERMS AND CONDITIONS| PRIVACY POLICY