3 Videos. One Morning.
Friction Gone.
You know you need video on your website. You know your prospects are checking you out before they ever book a call. But you don't need a 12-video production plan and a £5,000 invoice to get started.
The Friction Fix gives coaches and consultants the 3 most important videos they'll ever make — the ones that build trust, pre-qualify leads, and turn your booking page from a cold transaction into a warm handshake.
Let's Be Honest About What's Happening Right Now.
You're posting on LinkedIn. You're showing up. You're creating content. You're doing the work.
But when someone actually clicks through to your website — what do they find?
An About page with a stock photo or a headshot from 2019.
A Services page full of text that sounds like every other coach in your space.
A booking page that says "Fill in the form below" — and nothing else.
Your prospect was this close to booking a call. But something didn't feel right. They didn't get a sense of who you are. They couldn't tell if you were the right fit. They had a question your website didn't answer.
So they closed the tab. Went back to LinkedIn. Scrolled past your next post. And booked someone else.
That's a friction point.
What If Your Website Could Do What You Do Best — Build Trust?
You're great in person. On discovery calls, people feel your energy, your expertise, your genuine desire to help. The problem isn't you — it's that your website doesn't let people experience you before they commit to a conversation.
And Why These 3 Videos
Every coach and consultant has the same 3 friction points on their website. I know this because I've spent 40 years working with video — and I've seen the same mistakes repeated thousands of times.
Video 1: The "Why I Do This" Video
This is the video that makes a stranger feel like they already know you before they've ever spoken to you. I'll ask you questions on camera — about why you started, who you love working with, and what drives you. No rehearsal. No script. Just a real conversation that lets your personality come through.
What it fixes: The "I don't know anything about this person" hesitation that stops people clicking from About → Services.
Video 2: The "Is This Right For You?" Video
This is the video that pre-qualifies your leads so you stop wasting time on discovery calls that go nowhere. We'll cover who your service is for, who it's not for, what the process looks like, and what people should expect. Directly to camera. Honest. Clear.
What it fixes: The "I'm not sure this is for me" doubt that stops people moving from Services → Booking.
Video 3: The "Welcome to the Conversation" Video
This is the 30–60 second video that turns your booking page from a cold transaction into a warm handshake. You'll welcome them, tell them exactly what happens after they hit submit, and reassure them this isn't a hard sell. Simple. Human. Powerful.
What it fixes: The "I'm about to hand over my details to a stranger" fear that makes people abandon your form page at the last second.
The Trust Bridge Across Your Entire Website
"Know Me"
"Is This Right?"
"Welcome In"
Call
That's not a cold lead. That's a warm conversation waiting to happen.
How The Friction Fix Works
This is deliberately simple. No lengthy process. No months of back-and-forth. No "discovery phase."
Book a 30-Minute Fit Check (Video Call)
We'll have a quick chat to make sure this is right for you. I'll ask a few questions about your business, your ideal client, and how your sales process works. If it's a good fit, we book your shoot. If not, I'll tell you honestly — no hard feelings.
I Prepare Your Question Frameworks
Based on our call, I'll create simple question guides for each of your 3 videos. These aren't rigid scripts — they're conversation starters designed to bring out the most authentic, trust-building version of you.
Half-Morning Shoot (At Your Location)
I come to you — your office, home office, or co-working space — anywhere within 50 miles of Newcastle. We'll film all 3 videos in 2–3 hours. It's relaxed. It's conversational. Most clients say, "That was actually fun."
Professional Edit + Delivery (Within 7 Days)
You'll receive all 3 videos professionally edited — branded, captioned, with a thumbnail for each — plus a simple one-page deployment guide telling you exactly where to put each video and why.
One Round of Revisions
If anything needs tweaking, we'll sort it. Simple.
What It Costs (And Why We're Telling You)
Let's Be Straight With Each Other
✅ This IS for you if…
❌ This is NOT for you if…
I first picked up a camera over 40 years ago. I've spent decades working with video in various forms — and in recent years, I've become increasingly frustrated watching businesses pour money into videos that look great but do absolutely nothing for their bottom line.
Then AI video generation arrived, and something clicked. In a world where anyone can generate a "professional" video with a prompt, being genuinely human on camera has never been more valuable. Your prospects don't want polished. They want real. They want to see the person they'll actually be working with.
The Friction Fix is the fastest way I know to get that started.
Questions You're Probably Asking
Your Prospects Are On Your Website Right Now.
They're looking at your About page, wondering who you are. They're reading your Services page, wondering if you can help them. They're hovering over your booking button, wondering if they can trust you.