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Start Here The Trust Audit 25-criteria audit built for coaches £17 — delivered in 60 seconds Friction Audit Lite Mark personally reviews your website £97 — delivered in 36 hours
Video Production The Friction Fix 3 videos in one morning £750 Friction Partner Retainer Ongoing monthly video production £1,500/month · Coming soon See all coach and consultant pricing → -
Start Here The Friction Snapshot 25-criteria automated website audit £17 — delivered in 60 seconds Friction Audit Lite Mark personally reviews your website £97 — delivered in 36 hours
Video Production Quick-Start Sprint 1 shoot day — up to 5 Selling 7 videos £2,500 · Coming soon Selling 7 Accelerator 2 shoot days — up to 10 videos + workshop £5,000 · Coming soon Friction Partner Retainer Ongoing monthly Selling 7 production £1,500/month · Coming soon See all B2B pricing → - Pricing
- Home
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Start Here The Trust Audit 25-criteria audit built for coaches £17 — delivered in 60 seconds Friction Audit Lite Mark personally reviews your website £97 — delivered in 36 hours
Video Production The Friction Fix 3 videos in one morning £750 Friction Partner Retainer Ongoing monthly video production £1,500/month · Coming soon See all coach and consultant pricing → -
Start Here The Friction Snapshot 25-criteria automated website audit £17 — delivered in 60 seconds Friction Audit Lite Mark personally reviews your website £97 — delivered in 36 hours
Video Production Quick-Start Sprint 1 shoot day — up to 5 Selling 7 videos £2,500 · Coming soon Selling 7 Accelerator 2 shoot days — up to 10 videos + workshop £5,000 · Coming soon Friction Partner Retainer Ongoing monthly Selling 7 production £1,500/month · Coming soon See all B2B pricing → - Pricing
What It Costs to Work
With Friction Point Video.
Every price. Every package. Every offer. All of it published here because we believe you deserve to know what things cost before you commit to a single conversation.
Why we publish our prices when most video companies won't
Most video production companies hide their pricing behind a "request a quote" button. That's not transparency — that's friction. And friction is literally what we exist to remove. So here's everything, laid out plainly. No surprises. No "it depends" without explanation. No having to sit through a sales call just to find out if you can afford us. If you're the right fit, these prices will make sense. If you're not, you'll know that before either of us wastes any time. That feels like the right way to do business.
Which best describes you?
I run a B2B company
You have a sales team, a longer sales cycle, and you need video that directly answers buyer questions and shortens the time from first contact to closed deal.
See B2B pricing → For coaches and consultantsI'm a coach or consultant
Your clients are buying you as much as your service. You need video that builds personal trust, pre-qualifies leads, and converts website visitors into booked calls.
See coach pricing →Free Resources
These are genuinely free. No credit card. No trial period that converts to a subscription. Just useful tools that give you real insight into where your website is losing people — before you spend a single penny with us.
Website Friction Score
A 2-minute scorecard that tells you exactly how your website is performing across trust, clarity, and conversion readiness — scored against Marcus Sheridan's Selling 7 framework. Instant results. No email required to see your score.
- 12 questions across 4 categories
- Instant personalised score out of 36
- Tier results — High Friction to Friction Free
- Tailored recommendations based on your score
- Takes approximately 2 minutes
Form Page Cheat Sheet
The 7 friction points that kill form page conversions — with a visual blueprint of what a perfect form page looks like, a 60-second video script, a 10-point scorecard, and a 5-day action plan to fix your worst page this week.
- 7 friction points identified and explained
- Visual blueprint of the perfect form page layout
- Ready-to-film 60-second video script
- 10-point page scoring checklist
- 5-day implementation action plan
For Coaches and Consultants
Your clients are buying you as much as your service. Every product in this section is designed to find out whether your website is building the human trust your ideal clients need — and then put the right version of you on camera at the right moment in their journey, so they arrive at your discovery call already feeling like they know you, trust you, and are ready to work with you.
Two audit options for coaches and consultants — which one is right for you?
Built specifically for coaches and consultants. 25 coaching-specific criteria covering trust signals, video presence, booking page friction, social proof, personality in copy, and client journey alignment. Gives you a Trust and Credibility Score, Video Presence Score, and Booking Readiness Score — plus a Video Gap Analysis showing which of the 3 most important trust-building videos you're missing. Start here if you're a coach or consultant.
The broader Selling 7 framework audit — covers the same 25 criteria as the Trust Audit but applied to any business type, not specifically coaching. If you run a coaching practice AND a broader B2B business, the Friction Snapshot gives you the wider business perspective. Both are £17. Both are credited toward the Friction Audit Lite. For most coaches and consultants, the Trust Audit is the better fit.
The Trust Audit
£17 Automated. Delivered in 60 seconds. Credited toward the Friction Fix.An automated audit of your coaching or consulting website against 25 trust-specific criteria. Built specifically for coaches and consultants — not a generic website audit. Tells you exactly which trust signals are missing, which of the 3 most important trust-building videos you don't have, and exactly where in your visitor's journey trust is breaking down.
- 25 coaching-specific criteria checked automatically
- Trust and Credibility Score out of 100
- Video Presence Score out of 100
- Booking Readiness Score out of 100
- Top 3 biggest friction points costing you bookings
- Top 3 quick wins you can implement this week
- "Why They're Not Booking" breakdown — specific to your site
- Booking page friction assessment — 8 criteria
- Video gap analysis — which of the 3 key videos you're missing
- 90-day action plan — foundations, momentum, optimisation
- £17 credited toward the Friction Fix
Friction Audit Lite
£97 One-off. Delivered within 36 hours. Credited toward any package.Mark personally spends 20 minutes on your actual website and records a 15-minute video walking through exactly where you're losing potential clients, what he'd prioritise fixing, and which of the Selling 7 videos would make the biggest immediate difference to your booking rate.
- Mark personally reviews your coaching website
- 15-minute video walkthrough
- Every key page assessed — About, Services, booking page
- Selling 7 framework applied to your specific practice
- Specific friction points named and explained
- Priority action list — 3 to 5 things in order of impact
- Video recommendation — which one, which page, why
- £97 credited toward any Friction Point Video package
The Friction Fix
£750 One shoot day. 3 videos. Filmed at your location.Three strategic videos filmed in one morning — one for your About page, one for your Services page, and one for your booking page. Each one answers the specific question your potential clients are asking at that exact moment in their decision. Built to convert website visitors into booked discovery calls.
- Strategy session — identifies the right approach for each video
- Custom question frameworks — no scripts or teleprompters
- Half-morning shoot at your location (within 30 miles Newcastle)
- 3 professionally edited videos with captions and branding
- Deployment guide — which video goes where and why
- 1 round of revisions included
- Delivered within 7 working days of shoot
Interactive Video Setup
£497 One-off setup. Then £97/month hosting.Make your Friction Fix videos interactive. Add a booking button inside your About page video. Add a branch inside your Services video so visitors choose the topic most relevant to them. Know exactly who watched, how far they got, and what they clicked before your discovery call.
- Discovery call to identify best interactive elements
- Up to 3 videos made interactive
- Booking buttons, branching paths, lead capture forms
- Your own white-labelled analytics portal
- Know who watched before every discovery call
- Deployment guide for each interactive video
- 30-day check-in call
Interactive Video Hosting
£97 Per month. No minimum term. Cancel any time with 30 days notice.Keep your interactive videos live. Access your analytics portal any time to see who's watching your videos and what they're clicking. Receive a monthly plain-English report from Mark with specific recommendations for improving engagement and booking rates.
- Hosting for up to 3 interactive videos
- Your own white-labelled portal — 24/7 analytics access
- Real-time data — impressions, plays, play rate, interactions
- Monthly performance report from Mark personally
- Priority technical support
- No minimum term — cancel any time with 30 days notice
Requires Interactive Video Setup (£497) to get started.
Friction Partner Retainer
£1,500 Per month. 3-month minimum. Then rolling monthly.For coaches and consultants who want consistent, strategic video as an ongoing part of their practice. Every month Mark comes to you, reviews what's working, identifies the questions your ideal clients are asking right now, and films the videos that keep your website converting. Your content stays fresh. Your trust signals stay current. Your booking rate stays strong.
Get Started — £1,500/month →- Monthly strategy call — what to film next and why
- 1 shoot day per month — up to 5 short-form videos
- Custom question frameworks for every video
- Professional editing — captions, branding, thumbnails
- Quarterly review — are the videos converting?
- 2 rounds of revisions per video
- Priority booking guaranteed every month
- 3-month minimum then rolling — 30 days notice to cancel
For B2B Companies
Your buyers have questions. They're asking them before they ever speak to your sales team. The Selling 7 framework puts the right answers on your website, in your sales emails, and in your proposals — so your team closes faster and your best prospects show up already sold on you.
The Friction Snapshot
£17 Automated. Delivered in 60 seconds.An automated audit of your website against 25 criteria from the Selling 7 framework. Tells you specifically where your website is losing the leads your sales team needs — before you invest in anything else.
- 25-criteria automated website audit
- Trust Score, Video Readiness, Content Maturity scores
- Top 3 biggest gaps and top 3 quick wins
- Priority action list and 90-day action plan
- Content priority matrix mapped to the Selling 7
- £17 credited toward the Friction Audit Lite
Friction Audit Lite
£97 One-off. 36-hour delivery. Credited toward any package.Mark personally reviews your website and records a 15-minute video showing exactly where your sales process is leaking leads — which pages are creating friction, which buyer questions aren't being answered, and which Selling 7 videos would make the biggest immediate impact.
- Mark personally reviews your website
- 15-minute video walkthrough
- Selling 7 framework applied to your sales process
- Specific friction points identified with context
- Priority action list — in order of commercial impact
- Video recommendation specific to your business
- £97 credited toward any production package
Quick-Start Sprint
£2,500 One shoot day. Up to 5 videos.For B2B companies ready to get strategic video on their website and in their sales process without a full Selling 7 overhaul. One focused shoot day producing the 5 videos that will make the biggest immediate difference to your pipeline.
- Friction Audit included — identifies the right 5 videos
- Strategy session with your sales and marketing team
- Custom question frameworks for each video
- 1 full shoot day at your location
- Up to 5 professionally edited Selling 7 videos
- Deployment guide — where each video sits in your process
- 2 rounds of revisions per video
- Delivered within 7 working days of shoot
Selling 7 Accelerator
£5,000 2 shoot days. Up to 10 videos. Full workshop and training included.The complete Selling 7 video production package. A half-day strategy workshop, two shoot days producing up to 10 videos covering the full Selling 7 framework, a sales team training session on assignment selling, and a full deployment playbook. For businesses going all in on video-driven sales.
- Full Selling 7 audit and strategy workshop (half-day)
- Custom question frameworks for all videos
- 2 shoot days at your location
- Up to 10 Selling 7 videos — cost, bio, 80%, claims, testimonials
- Professional editing with captions, branding, thumbnails
- Assignment selling training session for your sales team
- Full deployment playbook — website, email, proposals
- 2 rounds of revisions per video
Interactive Video Setup
£497 One-off setup. Then £97/month hosting.Make your Selling 7 videos interactive. Add booking buttons inside your bio video. Turn your 80% video into a branching FAQ. Track exactly which questions your prospects are clicking on before your sales team picks up the phone.
- Discovery call to identify best interactive elements
- Up to 3 videos made interactive
- Buttons, branches, polls, lead capture forms
- Real-time analytics — know what prospects engage with
- Sales intelligence for your team before every call
- White-labelled client portal and analytics dashboard
- 30-day check-in call
Interactive Video Hosting
£97 Per month. No minimum term.Keep your interactive videos live with ongoing hosting, a real-time analytics dashboard, and a monthly performance report from Mark. Know which videos your prospects are engaging with and use that intelligence in your sales process every month.
- Hosting for up to 3 interactive videos
- White-labelled portal with 24/7 analytics access
- Monthly plain-English performance report from Mark
- Sales intelligence — know what your prospects watch
- Priority technical support
- No minimum term — cancel any time with 30 days notice
Requires Interactive Video Setup (£497) to get started.
Friction Partner Retainer
£1,500 Per month. 3-month minimum. Then rolling monthly.For B2B companies that want ongoing, strategic video production as a core part of their sales and marketing process. One shoot day every month. Fresh Selling 7 content regularly added. Your pipeline stays fed with video that answers the questions your buyers are actually asking right now.
Get Started — £1,500/month →- Monthly strategy call to review and plan next videos
- 1 shoot day per month — up to 5 short-form Selling 7 videos
- Custom question frameworks prepared before each shoot
- Professional editing with captions, branding, thumbnails
- Quarterly sales team check-in and assignment selling review
- Quarterly deployment review — are the videos working?
- 2 rounds of revisions per video
- Priority booking guaranteed every month
- 3-month minimum then rolling — 30 days notice to cancel
Compare the Packages.
Not sure which package is right for where you are right now? This table shows exactly what's included in each one so you can see clearly what makes sense for your situation.
| What's included | Friction Snapshot £17 |
Friction Audit Lite £97 |
Friction Fix £750 |
Quick-Start Sprint £2,500 |
Selling 7 Accelerator £5,000 |
Friction Partner £1,500/mo |
|---|---|---|---|---|---|---|
| Audit and Strategy | ||||||
| Automated website audit | ✓ | — | — | — | — | — |
| Personal website review by Mark | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Selling 7 framework applied | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Strategy workshop with your team | — | — | — | — | ✓ | ✓ |
| Priority action list | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Video Production | ||||||
| Videos filmed and produced | — | — | 3 videos | Up to 5 | Up to 10 | Up to 5/mo |
| Shoot days included | — | — | Half day | 1 full day | 2 full days | 1 day/mo |
| Custom question frameworks | — | — | ✓ | ✓ | ✓ | ✓ |
| Professional editing with captions | — | — | ✓ | ✓ | ✓ | ✓ |
| Branded thumbnails per video | — | — | ✓ | ✓ | ✓ | ✓ |
| Revisions included | — | — | 2 rounds | 2 rounds | 2 rounds | 2 rounds |
| Deployment and Training | ||||||
| Deployment guide | — | — | ✓ | ✓ | ✓ | ✓ |
| Sales team assignment selling training | — | — | — | — | ✓ | ✓ |
| Quarterly deployment review | — | — | — | — | — | ✓ |
| Location and Delivery | ||||||
| Service area | Anywhere | Anywhere | Within 30 miles Newcastle | Within 30 miles Newcastle | Within 30 miles Newcastle | Within 30 miles Newcastle |
| Delivery timeframe | 60 seconds | 36 hours | 7 working days | 7 working days | 3 to 4 weeks | Ongoing |
| Price | £17 | £97 | £750 | £2,500 | £5,000 | £1,500/mo |
All prices are in GBP and exclude VAT. Friction Point Video is not currently VAT registered. Production packages require a location within 30 miles of Newcastle upon Tyne — contact us to discuss projects further afield. Coaches and consultants: the Trust Audit (£17) is the coaching-specific equivalent of the Friction Snapshot — see the Coaches and Consultants section above for full details.
Start Here. For £17.
Know Exactly Where to Focus.
Both starting points are designed to give you genuine, specific insight into what's holding your website back — and make the right next step completely obvious — without committing to anything you're not sure about yet.
The Friction Snapshot
An automated audit of your website against 25 Selling 7 criteria. Tells you exactly where your website is losing the leads your sales team needs — with your Trust Score, Video Readiness Score, Content Marketing Maturity Score, top gaps, quick wins, priority action list, and a 90-day plan. The clearest first picture of where to focus before investing in anything bigger.
- 25-criteria audit against the Selling 7 framework
- 3 key scores out of 100 with plain-English explanations
- Top 3 biggest gaps and top 3 quick wins
- Priority action list — three things to do this week
- 90-day action plan — foundations, momentum, optimisation
- Content priority matrix mapped to the Selling 7
- Delivered to your inbox in approximately 60 seconds
- £17 credited toward the Friction Audit Lite
The Trust Audit
A coaching-specific automated audit built specifically for coaches and consultants. 25 criteria covering trust signals, video presence, booking page friction, social proof, personality in copy, and client journey alignment. Gives you a Trust and Credibility Score, Video Presence Score, and Booking Readiness Score — plus a Video Gap Analysis showing exactly which of the 3 most important trust-building videos you're missing and what each gap is costing you in missed bookings.
- 25 coaching-specific criteria checked automatically
- Trust Score, Video Presence Score, Booking Readiness Score
- Top 3 biggest friction points costing you bookings
- Video Gap Analysis — the 3 videos every coach needs
- "Why They're Not Booking" breakdown — specific to your site
- Booking page friction assessment — 8 criteria
- 90-day action plan specific to your findings
- Delivered to your inbox in approximately 60 seconds
- £17 credited toward the Friction Fix
Not sure which to pick? Both are £17. Both deliver in 60 seconds. Both are credited toward your next step. The Trust Audit uses coaching-specific criteria and scoring — if you're a coach or consultant, it will give you more relevant findings than the Friction Snapshot. If you run both a coaching practice and a broader B2B operation, consider doing both. The combined picture will be more complete than either alone.