3 Videos. One Morning.
£225. Seriously.
I've built something I'm genuinely proud of. It's called The Friction Fix — a video package designed specifically for coaches and consultants who want their website to do a much better job of building trust and converting visitors into booked calls.
But this is new. And no matter how good the work is, people understandably want to see proof before they invest. That's where you come in.
I Need Proof. You Need Videos.
Everybody Wins.
I'm looking for 2 or 3 coaches or consultants in the Newcastle area to be my founding case study partners.
You get The Friction Fix at a fraction of the normal price. I get to document the whole thing — the before, the process, the results — so future clients can see exactly what this looks like in practice.
What you get
The complete Friction Fix package — 3 strategic videos, professionally produced — at a case study partner price of £225 instead of £750.
What I get
Your story, your results, and your honest experience — documented properly so future clients can see exactly what the Friction Fix does in the real world.
Here's What's Happening on Most Coaching Websites Right Now.
Someone finds you. Maybe through LinkedIn, maybe through Google, maybe through a referral. They click through to your website. They have a look around. And then three pages let them down in exactly the same way:
Your About page
Gives them a paragraph of text and maybe a headshot from three years ago. They think: "Seems alright, but I don't really get a feel for this person."
Your Services page
Lists what you do but doesn't really help them figure out if it's right for them. They think: "This could be great, or it could be a waste of my time. Hard to tell."
Your booking page
Presents them with a form and the words "Get in touch." They think: "What actually happens if I fill this in? Will I get bombarded? Will I be trapped in a sales funnel for eternity?"
So they close the tab. And they were this close to becoming a client.
What You Actually Get
Not random marketing videos. Not a moody brand film set to piano music. Three specific, strategic videos — each one designed to answer a real question your prospects are already asking.
Video 1: The "Why I Do This" Video
I'll ask you questions on camera — about why you started your business, who you love working with, and what gets you out of bed in the morning. No script. No teleprompter. Just a real conversation that lets your personality come through.
The shift it creates: A stranger goes from "I might book a call" to "I'm definitely booking a call."
Video 2: The "Is This Right For You?" Video
We'll cover who your service is for, who it's honestly not for, what the process looks like, and what people should expect. Straight to camera. Clear. Honest. Human.
The shift it creates: People who book a call already know they're a good fit — fewer wasted calls, more calls that lead somewhere.
Video 3: The "Welcome to the Conversation" Video
30 to 60 seconds. You welcome them, tell them exactly what happens after they hit submit, and reassure them this isn't a trap. Simple. Warm. Surprisingly powerful.
The shift it creates: Turns your booking page from a cold transaction into a warm handshake. Stops people hovering over the submit button — and gets them clicking it.
Together They Create a Trust Path Across Your Entire Website
this person"
for me"
do this"
Call
That's not a cold lead. That's practically a friend.
Everything. No Hidden Extras.
What I Need From You
This isn't a freebie. And it's not just a discount for the sake of it. I need genuine commitment from every case study partner. Here's what that means in real terms:
Not next month. Not "when the new website's ready." Within 48 hours. Momentum matters — and the sooner they're up, the sooner they're working for you.
I'm not asking you to become a data scientist. Just pay attention. Are more people booking calls? Do prospects say things like "I watched your video" or "I feel like I already know you"? I'll give you a simple tracking template — about 2 minutes a week.
Same relaxed approach. I'll ask you a few questions about the experience and the results, and you answer honestly. Even if the results aren't earth-shattering — honesty is more valuable than hype. Takes about 15 minutes.
Your name, your business, before-and-after screenshots, clips from your videos, your testimonial, and your results — across the Friction Point Video website, social media, and marketing materials.
This isn't artificial scarcity. I physically can only do 2 or 3 of these properly while also building the rest of my business. Each case study needs my full attention. Once the spots are filled, they're filled. I won't be rerunning this at this price.
Let's Be Straight With Each Other
✅ This IS for you if…
❌ This is NOT for you if…
How It Works
Deliberately simple. Significantly less stressful than you probably imagined.
Fill in the Friction Fix Scorecard
Significantly easier than assembling flat-pack furniture. It takes 2 minutes and tells you immediately how your website scores for trust, clarity, and conversion readiness.
If you're a good fit, I'll invite you to a 30-minute call
Just a friendly chat to make sure we're right for each other. If we're not, I'll tell you honestly and probably point you somewhere more useful.
You pay £225, I prepare your question frameworks, we book your shoot
Once we're both happy, that's it. No lengthy onboarding. No paperwork mountain. Just a date in the diary and a plan.
I come to you for a morning. We film all 3 videos.
It's relaxed, it's conversational, and most people are surprised by how much they enjoy it. (Genuinely. I'm not just saying that.)
Your 3 finished videos land in your inbox within 7 days
With a deployment guide telling you exactly what goes where. No guesswork, no head-scratching.
You put them live. We watch what happens. Then we film your testimonial.
About 30 days after going live, we catch up and film a short honest testimonial about your experience and results. Done. Dusted.
I've been working with video for over 40 years — and I've spent the last several years increasingly frustrated watching businesses pour money into videos that look great and achieve absolutely nothing.
Then AI video generation arrived, and something clicked. When anyone can generate a "professional" video from a text prompt, what becomes genuinely valuable? Being real. Being human. Being the actual person your clients will work with.
The Friction Fix is the fastest way I know to make that happen for coaches and consultants. And I'd love to prove it — with your help.
Questions You're Probably Thinking
Every day without video on your website is a day someone visits and doesn't feel connected to you.
Every day without video on your About page is a day someone visits and doesn't feel connected to you. Every day without video on your Services page is a day someone isn't sure you're right for them. Every day without video on your booking page is a day someone nearly gets in touch — and doesn't.